full transcript

From the Ted Talk by Christopher Bell: Bring on the female superheroes!

Unscramble the Blue Letters

How does this work in practice? Let's just take one of those companies. We'll do an easy one. Let's talk about the Walt dsiney Company for a second. The reason why I always pick the Walt Disney Company is this. Is there a silgne person in this room who has never seen a Disney movie? Look around. Exactly. I picked Disney because they have what we call 100 percent penetration in our society. Every single person has been exposed to Disney, so it's an easy one for me to use. Since 1937, Disney has made most of its money selling princesses to glris. It's made a huge cnuhk of its money. Unless, of course, the princess your daughter is interested in, as my daughter is, is this one.

Open Cloze

How does this work in practice? Let's just take one of those companies. We'll do an easy one. Let's talk about the Walt ______ Company for a second. The reason why I always pick the Walt Disney Company is this. Is there a ______ person in this room who has never seen a Disney movie? Look around. Exactly. I picked Disney because they have what we call 100 percent penetration in our society. Every single person has been exposed to Disney, so it's an easy one for me to use. Since 1937, Disney has made most of its money selling princesses to _____. It's made a huge _____ of its money. Unless, of course, the princess your daughter is interested in, as my daughter is, is this one.

Solution

  1. chunk
  2. single
  3. disney
  4. girls

Original Text

How does this work in practice? Let's just take one of those companies. We'll do an easy one. Let's talk about the Walt Disney Company for a second. The reason why I always pick the Walt Disney Company is this. Is there a single person in this room who has never seen a Disney movie? Look around. Exactly. I picked Disney because they have what we call 100 percent penetration in our society. Every single person has been exposed to Disney, so it's an easy one for me to use. Since 1937, Disney has made most of its money selling princesses to girls. It's made a huge chunk of its money. Unless, of course, the princess your daughter is interested in, as my daughter is, is this one.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
princess leia 9
black widow 7
comic book 3
female superheroes 3
walt disney 3
leia merchandise 3
captain america 3
time thinking 2
incredible hulk 2
daughter plays 2
public pedagogy 2
disney company 2
single person 2
money selling 2
selling princesses 2
putting princess 2

ngrams of length 3

collocation frequency
princess leia merchandise 3
walt disney company 2
money selling princesses 2
putting princess leia 2

Important Words

  1. call
  2. chunk
  3. companies
  4. company
  5. daughter
  6. disney
  7. easy
  8. exposed
  9. girls
  10. huge
  11. interested
  12. money
  13. movie
  14. penetration
  15. percent
  16. person
  17. pick
  18. picked
  19. practice
  20. princess
  21. princesses
  22. reason
  23. room
  24. selling
  25. single
  26. society
  27. talk
  28. walt
  29. work